Aveda

À PROPOS D’AVEDA&nbsp;Fondé en 1978 à Minneapolis, dans le Minnesota aux États-Unis, Aveda propose aux professionnels et au grand public des produits de soin pour le corps, le visage et les cheveux issus du pouvoir des plantes.Aveda innove dans les technologies ver tes, combinant les principes de la science moderne à l’Ayur veda, cet art ancestral de la guérison venu d’Inde, pour développer des produits de soin corps, visage et cheveux. Ces produits à base d’essences pures de plantes et de fleurs sont fabriqués dans le respect de la planète pour une expérience beauté holistique.&nbsp;“CHEZ AVEDA, NOUS NOUS DONNONS POUR MISSION DE PRENDRE SOIN DUMONDE DANS LEQUEL NOUS VIVONS, DEPUIS LA FABRICATION DE NOSPRODUITS, JUSQU’À NOTRE MANIÈRE DE RENDRE À LA SOCIETE UNE PARTIEDE CE QUE NOUS EN AVONS REÇU. NOUS NOUS EFFORÇONS DE DONNER UNEXEMPLE DE LEADERSHIP ET DE RESPONSABILITÉ EN MATIÈRE DE DÉFENSEDE L’ENVIRONNEMENT, NON SEULEMENT DANS LE MONDE DE LA BEAUTÉ, MAISÉGALEMENT DANS LE MONDE ENTIER. »

À PROPOS D’AVEDA&nbsp;Fondé en 1978 à Minneapolis, dans le Minnesota aux États-Unis, Aveda propose aux professionnels et au grand public des produits...

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AVEDA | NEW: Nutriplenish Curl Gelée

Launch: July 2021

Aveda’s new nutriplenish™ curl gelée is a curly girl’s dream styling product: it creates soft, smooth, shiny and defined waves, curls, and coils with a 96% naturally derived, cruelty-free, vegan and silicone-free frizz-fighting formula. Developed with and evaluated by Aveda Texture Global stylists, the new ultra-hydrating curl gelée elongates curls without compromising definition. Fight frizz and flyaways and get ready for wavy, curly and coily hair that is full of natural bounce and movement.

MAKE THE MOST OF AVEDA SELFCARE VEGAN TREATMENTS AT HOME WITH NUTRIPLENISH AND BOTANICAL REPAIR

AVEDA | Self Care Routine

At Aveda, we are striving to provide you high-performance and naturally derived hair care while caring for the world we live in. With Aveda turning 100% vegan -now and forever- we are thrilled to introduce the perfect eco-conscious selfcare routines for hydrated and repaired hair in the winter - visibly healthy and full of life.

Aveda, the high performance, plant-infused hair care brand with a mission of care, today further cements itself as a leader in sustainability and environmental advocacy with a dual sustainability announcement: the brand has named model and climate activist, Arizona Muse, as its first-ever Global Advocate for Sustainability and shared that the brand is 100% vegan, now and forever.

Aveda Doubles Down on Sustainability: Announces Arizona Muse as Global Brand Advocate; Goes 100% Vegan

Aveda, the high performance, plant-infused hair care brand with a mission of care, today further cements itself as a leader in sustainability and...

Aveda New : Nutriplenis Daily Moisturizing Treatment

Launch in January 2021

Aveda, the high-performance, plant-based hair care brand with a mission of sustainability has today announced a new addition to its Nutriplenish™ franchise. Aveda’s new Nutriplenish™ Daily Moisturizing Treatment provides next-level nourishment with a 99% naturally derived, cruelty-free, vegan and silicone-free all-day moisturizing formula especially designed for dry hair, leaving it visibly lush and healthier. Inspired by the benefits of hydrating skincare, this rich soft crème moisturizer has a fast-absorbing and non-greasy formula that melts into hair as it locks in moisture from root-to-tip, keeping hair hydrated for 72 hours.

AVEDA : Uitnodiging digitale perspresentatie SUSTAINABILITY

Woensdag, 2 december, 16u

Aveda nodigt u graag uit voor de digitale perspresentatie die zal gegeven worden op 2 december om 16u, door Barbara De Laere (Global Brand President Aveda – en ter info Belgische 😊) en Christine Hall (VP Global Research and Development Aveda), over de vooruitgang van Aveda op vlak van Sustainability en andere initiatieven. Indien u wenst deel te nemen, gelieve een mail te sturen naar mwauters@be.clinique.com om de Zoom informatie te ontvangen. Uitnodiging in bijlage.

AVEDA | New: Botanical Repair Launch

Available as from September 2020

New collection of shampoo, conditioner, light and rich masques and leave-in treatment provides plant-powered 3-layer repair and instantly strengthens and repairs hair from the inside out. Aveda, the high-performance hair care brand with a mission to care for the world, announces its revolutionary new collection that transforms hair using plant repair technology that instantly strengthens and repairs hair. Aveda’s NEW botanical repair™collection, which took 6 years to develop in Aveda's botanical research laboratory,leverages the brand’s expertise in plant-powered hair care.

AVEDA | New: Cherry Almond Body Scrub

Available as from May 2020

Get touchably soft skin with Aveda’s NEW 98% naturally derived1 cherry almond body scrub. Featuring a gently-exfoliating walnut and bamboo blend, and nourishing cherry blossom extract and sweet almond oil, cherry almond body scrub conditions and smooths skin while infusing your senses with a sweet floral aroma made from 38 pure flower and plant essences.

BACKSTAGE BEAUTY: AVEDA KICKS OFF FASHION WEEK WITH M MISSONI IN LOS ANGELES

For immediate release

Reuse, remix and respect were common threads for the two brands who consciously incorporated elements of sustainability backstage and at the event. Please find all images in the press release

AVEDA | New : hair care product launch - Nutriplenish

Available as from January 2020

Aveda’s NEW vegan and silicone free Nutriplenish™ collection provides 72-hour nutrient-powered hydration with Superfood Complex including omega 5 rich pomegranate oil Get next level nourishment with Aveda’s new Nutriplenish™ collection, an advanced new hydration system from Aveda that offers high-performance, nutrient-powered hydration through our Superfood Complex. This collection, which is silicone-free, vegan, cruelty-free and 94% naturally derived1, was specifically formulated to address hydration needs for all hair types and textures and provides 72 hours of nutrient-powered hydration.

NEW: Aveda’s Vegan & Silicone-Free Sap Moss™ Shampoo and Conditioner Shown to Increase Hair Hydration

Available from October 2019

Quench your hair’s thirst with Aveda’s vegan, silicone-free and 94% naturally derived2 Sap Moss™ Weightless Hydration Shampoo and Conditioner. This cult favorite shampoo and conditioner system is back and even more high-performing after over a decade hiatus and endless requests from customers for its return. Sap Moss™ Weightless Hydration Shampoo and Conditioner are formulated with a fusion of plant-powered ingredients and innovative conditioning technology that provide precise, weightless hydration and visible shine to all hair types and textures.