Aveda Doubles Down on Sustainability: Announces Arizona Muse as Global Brand Advocate; Goes 100% Vegan

Aveda, the high performance, plant-infused hair care brand with a mission of care, today further cements itself as a leader in sustainability and environmental advocacy with a dual sustainability announcement: the brand has named model and climate activist, Arizona Muse, as its first-ever Global Advocate for Sustainability and shared that the brand is 100% vegan, now and forever.

Please find attached the press release, the campaign visuals and packshots.