Aveda New : Nutriplenis Daily Moisturizing Treatment

Aveda, the high-performance, plant-based hair care brand with a mission of sustainability has today announced a new addition to its Nutriplenish™ franchise. Aveda’s new Nutriplenish™ Daily Moisturizing Treatment provides next-level nourishment with a 99% naturally derived, cruelty-free, vegan and silicone-free all-day moisturizing formula especially designed for dry hair, leaving it visibly lush and healthier. Inspired by the benefits of hydrating skincare, this rich soft crème moisturizer has a fast-absorbing and non-greasy formula that melts into hair as it locks in moisture from root-to-tip, keeping hair hydrated for 72 hours.

Please find attached the press release, the campaign visuals and packshots.