AVEDA | NEW: Nutriplenish Curl Gelée
Launch: July 2021

Aveda’s new nutriplenish™ curl gelée is a curly girl’s dream styling product: it creates soft, smooth, shiny and defined waves, curls, and coils with a 96% naturally derived, cruelty-free, vegan and silicone-free frizz-fighting formula. Developed with and evaluated by Aveda Texture Global stylists, the new ultra-hydrating curl gelée elongates curls without compromising definition. Fight frizz and flyaways and get ready for wavy, curly and coily hair that is full of natural bounce and movement.
Please find press release and images attached.
BE Nutriplenish Curl Gelee Press Release - FINAL.pdf
PDF - 243 Kb
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