Aveda

À PROPOS D’AVEDA&nbsp;Fondé en 1978 à Minneapolis, dans le Minnesota aux États-Unis, Aveda propose aux professionnels et au grand public des produits de soin pour le corps, le visage et les cheveux issus du pouvoir des plantes.Aveda innove dans les technologies ver tes, combinant les principes de la science moderne à l’Ayur veda, cet art ancestral de la guérison venu d’Inde, pour développer des produits de soin corps, visage et cheveux. Ces produits à base d’essences pures de plantes et de fleurs sont fabriqués dans le respect de la planète pour une expérience beauté holistique.&nbsp;“CHEZ AVEDA, NOUS NOUS DONNONS POUR MISSION DE PRENDRE SOIN DUMONDE DANS LEQUEL NOUS VIVONS, DEPUIS LA FABRICATION DE NOSPRODUITS, JUSQU’À NOTRE MANIÈRE DE RENDRE À LA SOCIETE UNE PARTIEDE CE QUE NOUS EN AVONS REÇU. NOUS NOUS EFFORÇONS DE DONNER UNEXEMPLE DE LEADERSHIP ET DE RESPONSABILITÉ EN MATIÈRE DE DÉFENSEDE L’ENVIRONNEMENT, NON SEULEMENT DANS LE MONDE DE LA BEAUTÉ, MAISÉGALEMENT DANS LE MONDE ENTIER. »

À PROPOS D’AVEDA&nbsp;Fondé en 1978 à Minneapolis, dans le Minnesota aux États-Unis, Aveda propose aux professionnels et au grand public des produits...

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Aveda Earth Month : Limited Edition Shampure Nurturing Shampoo Bar

April 2022

Clean Water Changes Everything: Aveda Continues its Mission to Provide Clean Water with Annual Earth Month Campaign The leader in sustainability is selling its coveted Limited Edition Shampure Nurturing Shampoo Bar as part of its efforts to bring clean water to people in need through nonprofit partner charity: water

Aveda Vegan Color-Boosting Treatment Masques

Launch in March 2022

Aveda, the high-performance hair care brand with a mission to care for the world, has introduced four intensely nourishing color boosting masques for at-home use. The new 98% naturally derived vegan Color Renewal Color & Shine Treatments were developed to revive color and shine on both color-treated and untreated hair, giving high-performance results after just one use. For those with color-treated hair, these treatment masques will give a boost of color and shine between salon visits, and they will also provide color boosting and shine benefits to those with untreated hair. (all details in attached press release)

New Aveda Nutriplenish Treatment Masques

Launch in January 2022

Aveda is celebrating 1 year of being 100% Vegan by launching two new naturally derived vegan and cruelty free Nutriplenish Treatment Masques. High-performing vegan treatment masques join Aveda’s popular Nutriplenish haircare collection for a customizable nutrient-rich hydration regimen supercharged by superfoods.

Aveda becomes the first prestige beauty brand to partner with Xela Pack to launch an innovative, paper-based, locally recyclable sachet sampling solution

Aveda Announces Industry-First, Paper-Based, Locally Recyclable Sachets

MINNEAPOLIS, MN (19 October 2021)— Aveda, the high-performance, plant-based hair care company with a mission of sustainability, has announced a partnership with leading packaging provider and woman-owned business, Xela Pack, in the development of prestige beauty’s first-ever paper-based, locally recyclable sachet. This partnership reflects Aveda’s commitment to implementing cutting edge innovations and the design-for-recyclability principles that are guided by Aveda’s mission, which is centered on environmental leadership and responsibility.

AVEDA | Summer Essentials

For Immediate Release

The summer you have been waiting for does not need to cost you your hair nor our planet.Lush, replenished, visibly healthy summer hair. Pprotect, hydrate and style your hair with Aveda summer essentials. 100% vegan & cruelty free

AVEDA |NEW: Blonde Revival System

Launch: 1st of May 2021

AVEDA INTRODUCES A REMARKABLE REVIVAL FOR BEAUTIFUL, BLONDE COLOR: THE NEW VEGAN BLONDE REVIVAL™ TRIPLE-ACTION SYSTEM REVIVES COLOR, SOFTNESS AND SMOOTHNESS IN JUST ONE USE.

AVEDA | Earth Month: Shampure - Nurturing Shampoo Bar Limited Editon

Launch: 1st of April 2021

Aveda, the global leader in sustainability will launch a Limited Edition Shampur Nurturing Shampoo Baras part of its efforts to bring clean water to people in need through nonprofit partner charity: water This Earth Month, Aveda, the high-performance, plant-powered hair care brand with a mission to care for the world, is proud to once again support its nonprofit partner charity: water as it seeks to provide clean water to people in need in 2021. Since 1999 when Aveda’s founder Horst Rechelbacher created the brand’s annual Earth Month campaign, Aveda has made a significant impact, raising nearly $65 million for environmental causes around the world. This year, together with its partner charity: water, the brand is on a mission to raise more than $2M to protect and provide clean water to people in need in India, Nepal, Madagascar and Ethiopia during Earth Month 2021 and beyond.

Aveda: Invati Advance Light Shampoo + Masque

Launch in October 2020

Aveda’s popular Invati Advanced™ line has been extended to include an intensive hair and scalp masque and a lightweight shampoo that strengthens and hydrates each hair strand for thicker, fuller hair. - New vegan, silicone-free and 98% naturally derived Invati Advanced™ Intensive Hair and Scalp Masque is formulated with a plant-based reparative molecule that helps strengthen and reinforce fragile, thinning hair at the core by 46%. - New Invati Advanced™ Exfoliating Shampoo - Light joins Aveda’s Invati Advanced™ collection, whichreduces hair loss by 53% and instantly thickens hair

AVEDA | Let's celebrate the summer

For immediate release

Oui, nous rêvons déjà de la plage, des cheveux ondulés, des effets sun kissed et du farniente … mais parce que l’été rime aussi avec cheveux abimés, longueurs desséchées et méfaits du soleil, Aveda vous accompagne dans vos prochaines journées estivales pour prendre soin de vos cheveux tout en respectant la planète. Tous les produits de la sélection estivale Aveda sont issus du pouvoir des plantes, contiennent un minimum de 95% d’ingrédients d’origine naturelle1, sont cruelty-free, vegan, fabriqués dans une usine à énergie 100% éolienne et conditionnés dans des packagings recyclés post-consommation.

AVEDA | Earth Month: foam reset™ rinseless hydrating hair cleanser

Available as from April 2020

Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989—a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges—and the first beauty company to manufacture with 100 percent wind power in its primary facility3. Aveda was also the first beauty company to receive a Cradle to Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Aveda received the Sustainability Leadership Award in 2017 during the Sustainable Beauty Awards organized by Ecovia Intelligence for its leadership in packaging, green formulations and sustainable ingredients. Since 1999, Aveda’s annual Earth Month campaign held each April, has raised nearly $65 million to support environmental projects around the world.