Aveda Vegan Color-Boosting Treatment Masques

Launch in March 2022

Aveda, the high-performance hair care brand with a mission to care for the world, has introduced four intensely nourishing color boosting masques for at-home use. The new 98% naturally derived vegan Color Renewal Color & Shine Treatments were developed to revive color and shine on both color-treated and untreated hair, giving high-performance results after just one use. For those with color-treated hair, these treatment masques will give a boost of color and shine between salon visits, and they will also provide color boosting and shine benefits to those with untreated hair.

(all details in attached press release)

BE Color Renewal Color & Shine Treatments Press Release.pdf

PDF - 200 Kb

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