Aveda: Invati Advance Light Shampoo + Masque

Aveda’s popular Invati Advanced™ line has been extended to include an intensive hair and scalp masque and a lightweight shampoo that strengthens and hydrates each hair strand for thicker, fuller hair.

- New vegan, silicone-free and 98% naturally derived  Invati Advanced™ Intensive Hair and Scalp Masque is formulated with a plant-based reparative molecule that helps strengthen and reinforce fragile, thinning hair at the core by 46%.

- New Invati Advanced™ Exfoliating Shampoo - Light joins Aveda’s Invati Advanced™ collection, which
reduces hair loss by 53% and instantly thickens hair

Please find attached the press release, the campaign visuals and packshots.