Aveda

À PROPOS D’AVEDA&nbsp;Fondé en 1978 à Minneapolis, dans le Minnesota aux États-Unis, Aveda propose aux professionnels et au grand public des produits de soin pour le corps, le visage et les cheveux issus du pouvoir des plantes.Aveda innove dans les technologies ver tes, combinant les principes de la science moderne à l’Ayur veda, cet art ancestral de la guérison venu d’Inde, pour développer des produits de soin corps, visage et cheveux. Ces produits à base d’essences pures de plantes et de fleurs sont fabriqués dans le respect de la planète pour une expérience beauté holistique.&nbsp;“CHEZ AVEDA, NOUS NOUS DONNONS POUR MISSION DE PRENDRE SOIN DUMONDE DANS LEQUEL NOUS VIVONS, DEPUIS LA FABRICATION DE NOSPRODUITS, JUSQU’À NOTRE MANIÈRE DE RENDRE À LA SOCIETE UNE PARTIEDE CE QUE NOUS EN AVONS REÇU. NOUS NOUS EFFORÇONS DE DONNER UNEXEMPLE DE LEADERSHIP ET DE RESPONSABILITÉ EN MATIÈRE DE DÉFENSEDE L’ENVIRONNEMENT, NON SEULEMENT DANS LE MONDE DE LA BEAUTÉ, MAISÉGALEMENT DANS LE MONDE ENTIER. »

À PROPOS D’AVEDA&nbsp;Fondé en 1978 à Minneapolis, dans le Minnesota aux États-Unis, Aveda propose aux professionnels et au grand public des produits...

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MOCHA MOUSSE: AVEDA’S ANTOINETTE BEENDERS + IAN MICHAEL BLACK ON HAIR COLOR

THE COLOR OF 2025: MOCHA MOUSSE

Mocha Mousse is having its moment. Inspired by the timeless sophistication of chocolate hues seen on icons like Halle Berry in the early 2000s to the modern glam of Zendaya and Lily Collins, this rich, dimensional shade perfectly complements the Pantone Color of the Year. Aveda’s Global Artistic Director, Hair Color, Ian Michael Black, shares his expert insights on creating the ultimate Mocha Mousse—balancing warm and cool undertones to flatter every complexion.

MINNEAPOLIS, MN (APRIL 1, 2025)— This Earth Month, Aveda, the purpose driven pioneer of high-performance, plant-derived hair care, aims to change worlds with clean water through its support of global nonprofit charity partner, charity: water. Since 1999, when Aveda first launched its annual Earth Month campaign, the brand has raised more than $72 million for hundreds of global and local organizations, providing clean water to more than 1.5 million people and protecting thousands of local watersheds. Together with charity: water, Aveda focuses on providing clean water, sanitation and hygiene to people in need during Earth Month 2025 and beyond. With access to clean water nearby, communities are healthier and have more time to go to school or earn an income.

Aveda Continues its Mission to Protect and Provide Clean Water with Annual Earth Month Campaign

MINNEAPOLIS, MN (APRIL 1, 2025)— This Earth Month, Aveda, the purpose driven pioneer of high-performance, plant-derived hair care, aims to change...

NEW Botanical Repair™ Bond-Building Pre-Shampoo Treatment

Available as from mid-March 2025

REPAIR THE PAST, STRENGTHEN THE FUTURE WITH AVEDA’S NEW Botanical Repair™ Bond-Building Pre-Shampoo Treatment

NEW Scalp Solutions™ Hydrating Scalp & Hair Masque

Available as from mid-January 2025

Skincare inspired plant-derived ingredients and Aveda’s newest hydration technology take scalp comfort and hair care to a deeper level

Aveda Launches Holiday Collaboration with Global Luxury Ready-to-Wear Fashion Label Altuzarra

Available as from October

Aveda, the purpose-driven pioneer of plant-powered, high-performance hair care, has unveiled an exclusive collaboration in partnership with global luxury ready-to-wear fashion label Altuzarra. The fashion forward and consciously created Holiday 2024 collection features limited-edition accessories and gift packaging.

DS cells might not just be bystanders but could actively help replenish the surrounding scalp tissue

NEW Aveda Study Reveals Important Insights on Hair and Scalp Health

In a study that could expand the understanding of hair loss with age, scientists from the University of Bradford and AVEDA have identified specific changes in the scalp cells of women that contribute to the thinning of hair – a condition that affects a vast majority as they grow older. This cellular-level research focuses on the dermal sheath (DS) and dermal papilla (DP) cells, which are integral to the lifecycle of hair follicles. The findings provide a promising direction for understanding the underlying causes of hair thinning in aging women, with the potential to improve the quality of life for a demographic often underrepresented in scalp research. The study was presented at the 13th World Congress for Hair Research in Dallas, Texas, which took place from April 6-9, 2024.

NEW Professional Intensive Oil Treatment Powered by Nutriplenish™ 

Available as from September 1st, 2024

Aveda, the high-performance vegan hair care brand with a mission to care for the world, has launched a new level of hair hydration with the Professional Intensive Oil Treatment powered by Nutriplenish™. Available exclusively at Aveda partner salons around the world, this innovative professional treatment combines superfood nutrition with high-performance hydration for the ultimate hair transformation – infusing hair with 5x hydration* and up to 2x shine** after just one service.

Aveda Introduces Invati Ultra Advanced™ Collection for Thicker, Fuller Hair

Launch in Mid-September, 2024

Thinning hair and hair loss are growing concerns among women and men globally, so Aveda’s highly dedicated team of scientists – including biologists, pharmacognosists and analytical chemists – are continuously researching how best to address these issues. With more than two decades of rigorous scientific research and an 8-year collaboration with world expert authorities in skin and hair biology, Aveda has unveiled an innovative solution for thinning hair, now available in a new collection.

The Aveda UKI Artistic Team, led by visionary Creative Director and Aveda SVP, Global Professional Artistry, Antoinette Beenders, proudly presents PUNKATURE – an avant-garde cut and colour collection that captures the bold and unapologetic spirit of 90's London.

PUNKATURE UNVEILED: AVEDA UK AND IRELAND ARTISTIC TEAM DEBUTS INAUGURAL COLLECTION

This daring exploration redefines the boundaries of hair artistry, seamlessly blending edgy cuts, dynamic styles, and innovative colour techniques to create a visual masterpiece that pays homage to the rebellious essence of the era.

Celebrating Aveda’s global artistry merged with elite custom hair color and Vegan products, the collection introduces cutting-edge color trends and techniques

Aveda Announces Contrast: A Collection by Luis Gonzalez, Aveda North America Artistic Director, Color 

MINNEAPOLIS, MN (June, X 2024)— Aveda unveils its latest artist collaboration and collection, Contrast, in partnership with renowned artist, Luis Gonzalez, Aveda North America Artistic Director, Color, and Creative Director and Owner of VIDA salon in Denver, Colorado. Contrast is a collection that pushes the boundaries of hair color, weaving together the essence of nostalgia and innovation.

MOCHA MOUSSE: AVEDA’S ANTOINETTE BEENDERS + IAN MICHAEL BLACK ON HAIR COLOR

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