NEW Professional Intensive Oil Treatment Powered by Nutriplenish™

Available as from September 1st, 2024

Aveda, the high-performance vegan hair care brand with a mission to care for the world, has launched a new level of hair hydration with the Professional Intensive Oil Treatment powered by Nutriplenish™. Available exclusively at Aveda partner salons around the world, this innovative professional treatment combines superfood nutrition with high-performance hydration for the ultimate hair transformation – infusing hair with 5x hydration* and up to 2x shine** after just one service.

The new Professional Intensive Oil Treatment powered by Nutriplenish™ is available in two customized regimens, light and deep, to provide a tailored service based on each guest’s specific hair needs. With four years of scientific development, this professional treatment features 4x the superfood complex compared to Nutriplenish™ light conditioner formula and contains a Biotech Natural blend of 93% oils concentration to deeply hydrate hair. Aveda’s superfood complex includes a blend of omega 5 rich organic pomegranate oil, plus organic coconut oil and mango butter that expertly hydrates hair with nutrients.

Two service options

  • The restorative service, a 75-minute spa-like experience customized for hair and scalp, combining professional level massage with the deeply moisturizing Nutriplenish™ treatment to revive dull, dry hair
  • The refresh service, a 15-minute targeted Nutriplenish™ treatment add-on to an existing salon service to help maximize hair hydration and nourishment

Aveda's professional treatment line-up

This Intensive Oil Treatment joins Aveda’s roster of Professional Treatments designed to help address hair and scalp needs with expert-level care, including strengthening, thickening, and scalp nourishing benefits:

  • Bond Building and Strengthening powered by Botanical Repair™, a professional treatment that makes hair 5x stronger after one service1
  • Intensive Thickening powered by Invati Ultra Advanced™, a professional service using retail products to instantly thicken hair by up to 11%2Scalp Nourishing powered by Scalp Solutions, a rejuvenating professional scalp treatment for shinier, healthier looking hair

The Nutruplenish™ Hydration Collection

Keep hair nourished between salon visits with Aveda’s award-winning Nutriplenish™ retail collection, a high-performance hydration solution for all hair types and textures. Powered by Aveda’s superfood complex, this silicone-free, vegan collection includes a range of shampoos, conditioners, treatments, and styling products in a variety of light and deep formulas that provide 72 hours of nutrient-powered hydration.

Availability

The Professional Intensive Oil Treatment powered by Nutriplenish™ is available starting September 1st exclusively in Aveda partner salons.

Contact

mwauters@be.clinique.com

 

Download the press release

BE_Pressrelease_AvedaNutriplenish.pdf

PDF - 132 Kb

Dowload Packshots Nutriplenish

Aveda NP_Collection.jpg

JPG - 2.5 Mb

Aveda NP_Conditioner_deep.jpg

JPG - 2.0 Mb

Aveda NP_Conditioner_light.jpg

JPG - 1.9 Mb

Aveda NP_Leave In.jpg

JPG - 1.6 Mb

Aveda NP_Selection.jpg

JPG - 2.5 Mb

Aveda NP_Shamp._light.jpg

JPG - 1.8 Mb

Aveda NP_Shamp_deep.jpg

JPG - 1.6 Mb

 

 

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.