Aveda Launches Holiday Collaboration with Global Luxury Ready-to-Wear Fashion Label Altuzarra
Available as from October
Aveda, the purpose-driven pioneer of plant-powered, high-performance hair care, has unveiled an exclusive collaboration in partnership with global luxury ready-to-wear fashion label Altuzarra. The fashion forward and consciously created Holiday 2024 collection features limited-edition accessories and gift packaging.
“People can recognize when something has been done with love, care and thoughtfulness – that is the cornerstone for my collections and collaborations,” said Joseph Altuzarra, Fashion Designer and Founder of Altuzarra. “There is a strong connection of brand values and creative process between Aveda and Altuzarra, especially around the intersection of nature and beauty. This has harmoniously carried over to our special holiday collection – the products and packaging are so thoughtful and feel so handcrafted.”
The Limited Edition Line-up
The Aveda x Altuzarra Holiday collection includes two covetable accessories responsibly made with at least 94% recycled PET:
- The Nightbloom Twist Headband creates a stylish statement with twist knot detail for an effortless yet elegant look.
- The Nightbloom Cosmetic Bag is a deep pouch that can also double as a clutch with a twist tie that is as chic as it is versatile.
Both accessories come in striking gift packaging that encapsulates the beauty and magic of the natural world and are created with sustainability at heart.
The holiday gift sets include a curated range of Aveda’s high-performance products and treatments for hair, scalp and body, and each set comes in an exclusive Aveda x Altuzarra designed gift box, made from 100% recycled (PCR) paper. These luxurious yet sustainability-minded gift boxes make wrapping paper unnecessary. In addition to their use as holiday gift packaging, recipients can reuse or display the gift boxes as miniature works of art.
Availability
The Aveda x Altuzarra limited-edition holiday collection is available starting October 1st at de Bijenkorf, Douglas, Aveda salons and aveda.be.
Suggested Retail Prices
Nightbloom Twist Headband - €39
Nightbloom Cosmetic Bag - €74
Nutriplenish Light Moisture Essentials - €62
Scalp Solutions Essentials - €62
Botanical Repair Day and Night Duo - €74
Contact
mwauters@be.clinique.com
Download the press release
BEAveda x Altuzarra Holiday Press Release.pdf
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Download the packshots
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