Cherry Almond Softening Shampoo and Conditioner
Available as From 30/09/18
Sweet By Nature. Wild At Heart.
Aveda’s Beloved Cherry Almond Aroma Makes a Comeback in
New Shampoo and Conditioner for Touchably Soft, Shiny Hair
MINNEAPOLIS, Get your bounce back with Aveda’s new 98% naturally derived, silicone-free Cherry Almond collection. Cherry Almond Softening Shampoo and Conditioner leave hair touchably soft, shiny and full of weightless bounce. The formula is powered by nature with a blend of naturally-derived cherry blossom extract and sweet almond oil to help restore softness and shine from roots to ends, while a 100% naturally derived1 aroma infuses hair with a sweet, juicy floral scent.
Cherry Almond Softening Shampoo and Conditioner are perfect for all hair lengths, and are particularly exceptional for long hair. 73% of millennials have long hair (shoulder length or longer), and a majority name soft, touchable hair as a priority benefit of their haircare routine.
Cherry Almond Softening Shampoo and Conditioner are formulated to offer softening benefits with instant detangling to meet these customer demands. Like all Aveda products, the Cherry Almond collection is 100% cruelty-free, so it is not tested on animals.
SWEET BY NATURE. WILD AT HEART.
Cherry Almond embodies a spirited duality: the softening sweet almond oil is counterbalanced by the wild and fruity cherry almond aroma, just as the Aveda woman is “Sweet by Nature. Wild at Heart.”
THE COLLECTION
Cherry Almond Softening Shampoo
Gentle babassu and coconut derived ingredients deeply, yet gently cleanse hair. Naturally-derived cherry blossom extract and sweet almond oil come together to help restore softness and shine from roots to ends.
98% naturally derived1 ;silicone-free, vegan
Suggested Retail Price: €18 (250 ml)
Cherry Almond Softening Conditioner
This rich, cream conditioner with certified organic coconut oil and shea butter help to deeply condition to help restore softness and shine with superior slip and effortless detangling. Naturally-derived cherry blossom extract and sweet almond oil come together to help restore softness and shine from roots to ends.
99% naturally derived1; silicone-free, vegan
Suggested Retail Price: €21 (200 ml)
#SMELLSLIKEAVEDA
The Cherry Almond collection offers a modern twist on an Aveda classic featuring the heritage Aveda Cherry Almond Bark aroma. “With a mixture of fruitiness and a floral sweetness, the playfulness of this aroma makes it very different from other Aveda aromas. This bright, joyful, pretty aroma embodies a carefree but close to nature aura,” said Guy Vincent, Aveda Head of Aveda Pure-Fume™ Aroma.
The 100% naturally derived1 pure-fume™ aroma has been crafted with 38 plant and flower essences. Tonka bean, a seed from the kumaru tree, creates a sweet, creamy vanilla note, paired with certified organic ylang-ylang, from flowers grown in Madagascar, which provide a light tropical floral aroma. Certified organic orange adds to the sweet, juicy and fruity note, and Benzoin Resin creates a sweet balsam vanilla resinous note.
PLANET-RESPECTING PACKAGING
Cherry Almond Softening Shampoo is housed in a 100% PCR HDPE bottle with disc top cap. Cherry Almond Softening Conditioner is housed in 59% PCR HDPE tube and up to 41% bioplastic tube with a flip top cap.
AUTHENTIC INGREDIENTS
- Sweet Almond Oil rich in natural omega 9 and omega 6 fats combined with Cherry Blossom Extract work together to provide a daily dose of emollients and vital nutrients to help restore softness from roots to ends for touchably soft hair.
- Gentle babassu and coconut-derived ingredients help to deeply, yet gently cleanse hair.
- Instead of using synthetic silicones to deliver slip and softness, Aveda’s R&D team developed a blend with coconut oil and shea butter, a multi-faceted blend that mimics the performance and after-feel of silicones without build-up. It also helps deliver rich conditioning.
WHERE TO FIND IT
Available in Aveda salons, spas and stores and online at aveda.com as from 30/09/2018.
CONTACT
Aveda press
Manon Aerens
0479 47 82 65
ABOUT AVEDA
Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.
Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989 - a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges - and the first beauty company to manufacture with 100 percent wind power in its primary facilities. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Aveda received the Sustainability Leadership Award in 2017 during the Sustainable Beauty Awards organized by Ecovia Intelligence for its leadership in packaging, green formulations and sustainable ingredients. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $56 million to support environmental projects around the world.
Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the U.S. have been part of the Aveda network. Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries.
The wind power goes into the utility grid from which we purchase electrical power and our use of natural gas power is offset with wind energy credits. For more, go to aveda.com.and at www.aveda.com. Go behind-the-scenes at Aveda on the Living Aveda blog and follow Aveda on Facebook, YouTube, Twitter, Instagram and Pinterest.
