AVEDA NEW RINSELESS REFRESH MICELLAR HAIR & SCALP REFRESHENER

Aveda is giving “no wash day” a fresh twist with Rinseless Refresh Micellar Hair & Scalp Refresher, an all-new formula that features no-rinse micellar technology and naturally-derived styling polymers, working to instantly refresh hair’s natural texture and cleanse the scalp. This color-safe formula provides a lightweight, flexible hold to reshape waves, curls and coils between shampoos and leaves a fresh and bright floral-citrus aroma in hair. Perfect for post-workout refreshment, second-day hair or on-the-go styling, Rinseless Refresh also promises to help tame frizz for 72 hours – even in the most intense humidity.Rinseless Refresh was developed for those who are looking for more than just a dry shampoo between wash days, but a product that helps to cleanse the scalp and reshape and revive hair’s natural texture. For best results, to cleanse the scalp, part hair, hold bottle 4-6 inches away from target area, apply as desired and massage in. To refresh hair, hold bottle 6-8 inches away and dampen hair, roots to ends. Then, style as normal – there’s no rinsing required.

Please find the press release attached.