Nutriplenish™ 72 hours of nutrient-powered hydration this summer

72 hours of nutrient-powered hydration

UV filters, naturally-derived

Thermal protection up to 230˚C

REGULAR ROUTINE STEP 1: CLEANSE AND CONDITION WITH NUTRIPLENISH™ SHAMPOO & CONDITIONER, LIGHT & DEEP

94% naturally derived.

Bottles are made with 100% PCR HDPE

The Nutriplenish™ Light Moisture Collection of shampoo and conditioner features fast absorbing hydration properties that are desired for guests with fine to medium hair types, and the Deep Moisture Collection offers 50% more butters to richly hydrate those with thick and highly-textured hair.

Shampoos gently cleanses impurities during summer without stripping hair, while conditioners replenish dry hair with nutrient-powered hydration.

HOW TO USE: Massage shampoo into wet hair from roots to ends. Rinse. Follow with Nutriplenish™ conditioner.

LIGHT SHAMPOO: €37 - 250ml

LIGHT CONDITIONER: €43,50 - 250ml

DEEP SHAMPOO: €37 - 50ml

DEEP CONDITIONER: €43,50 - 250ml

WEEKLY ROUTINE STEP 2: DEEPLY NOURISH AND RESTORE WITH ​ NUTRIPLENISH™ MASQUES

96% (deep) and 98% (light) naturally derived.

Tube 59% post-consumer recycled PET and up to 41% bioplastic.

Jar 100% post-consumer recycled PET.

Deliver 4X more hydration2 to hair instantly with high-performance masques that transform haircare to self-care. They are powered by an omega-5 rich superfood blend of organic pomegranate seed oil, mango butter and organic coconut oil that helps replenish and hydrate for lush, visibly healthier hair.

Light: Ultra-light gel cream that hydrates without weighing hair down. Restores softness and shine for all textures of fine to medium hair. 93% of women said hair felt moisturised, nourished, replenished and restored after use.

Deep: Rich cream that restores moisture to even the driest hair. Featuring 2.5X more butters and oils than the Light Masque, the Deep Masque is ideal for medium to thick hair, restoring softness and shine. 96% of women said their hair looked replenished and restored after use.

How to use: Use on dry hair before shampoo/ conditioner, or on wet hair after shampoo. Apply from lengths to ends and leave for 5 minutes before rinsing. Use the treatment masques instead of Nutriplenish™ conditioner once a week for an ultra-hydrating treatment.

They can also be used together for multi-masking, giving targeted moisture, by applying Light Masque on roots where hair tends to be oilier and the Deep Masque on dry ends to restore nutrient-rich hydration.

LIGHT: €46 - 150ml / DEEP: €59,50 - 200ml

DAY ROUTINE STEP 3: BEFORE YOU ENJOY WARM RAYS OF SUNSHINE PROTECT & HYDRATE HAIR WITH NUTRIPLENISH™ LEAVE-IN CONDITIONER & NUTRIPLENISH™ DAILY MOISTURIZING TREATMENT

NUTRIPLENISHTM LEAVE-IN CONDITIONER

98% naturally derived.

100% post-consumer recycled HDPE plastic bottle.

Safeguard your summer hair with a naturally derived UV-ray blocker and, at the same time, replenish it with nutrient-powered hydration.

“Nutriplenish™ Leave-In Conditioner provides UV protection from the ingredient sand ginger, commonly used for various wellness rituals around the world, and we found a specific variant that actually provides the hair with sun protection, acting as a naturally-derived UV filter,” said Christine Hall, Aveda’s Vice President of Research and Development.

The high-performing, lightweight spray instantly nourishes, detangles and protects all hair types and textures, keeping hydration in so that less pool and sea water seep into your hair.

The nutriplenish™ leave-in conditioner is made with organic pomegranate oil, an omega 5-rich oil. The NutriplenishTM collection infuses hair with a naturally derived, luxurious aroma featuring cocoa, certified organic cardamom, ginger and lemongrass.

So, this summer, go ahead and immerse your hair in this superfood complex.

How to use:

It can be sprayed on dry or damp hair at any time of the day, to rehydrate hair after a shampoo or after swimming in the sea.

• On fine and medium hair: apply from mid-lengths to ends.

• On thick, curly hair, apply from roots to ends.

€43,50 - 200ml

NUTRIPLENISHTM DAILY MOISTURIZING TREATMENT

99% naturally derived.

Tube is minimum 59% PCR and up to 41% bioplastic.

For next-level hydration, a leave-in treatment that instantly hydrates and detangles dull, dry hair while providing heat protection. The fast-absorbing, non-greasy formula melts into dry hair and locks in moisture from roots to ends. Leaves hair 4X more hydrated than before use.

Other benefits:

• Provides heat protection up to 230°C

• Instantly detangles and helps prevent breakage

• Helps manage frizz

• Contains 8x the superfood complex oils and butters compared to Nutriplenish™ Leave-In Conditioner

• Ideal for all textures of medium-to-coarse/thick, dry to severely dry hair

Pro tip: Work a small amount into damp hair for deep moisturization and instant detangling. Blow dry or air dry. Can also apply to dry hair to reduce frizz and fly aways and refresh dry ends.

€43,50- 150m

NIGHT ROUTINE STEP 4: NEW NUTRIPLENISH OVERNIGHT SERUM BOOST HAIR HYDRATION 2X WHILE YOU SLEEP

99% naturally derived.

100% post-consumer recycled PET bottle, excluding pump.

The latest treatment to join the brand’s award-winning Nutriplenish™ Collection increases hair hydration by 2X in just one night.

Christine Hall, Vice President of Research and Development at Aveda explains that:

“Our new Nutriplenish™ Replenishing Overnight Serum was inspired by night time facial serums in texture and benefit, and was specifically designed to provide 8 hours of intensive lipid restoration, leaving hair visibly nourished, conditioned and restored in the morning.”

Nutriplenish™ Replenishing Overnight Serum is a lightweight, “pillow-proof” formula that absorbs into hair instantly, providing 8 hours of continuous hydration that results in hair that is both replenished and manageable.

Created with a nutrient-rich superfood complex made with mango butter, organic coconut oil and organic pomegranate oil, the formula creates an invisible layer of power-packed nutrients for hair, restoring hydration to dry, brittle strands overnight.

HOW TO USE: This serum works on dry and damp hair for any night ritual and suitable for all hair types and textures.

€45 - 100ml

SUMMER CURLS ROUTINE: PREPARE FOR YOUR NIGHT OUT AND DEFINE WAVES AND CURLS WITH BE CURLY CURL ENHANCER

95% naturally derived.

35% recycled HDPE plastic tube.

Last on our summer essentials list - but most certainly not least - is your ideal styling product to spruce up your summer curls.

A styling lotion formulated with hydrolysed wheat protein and certified organic aloe, it intensifies curls, reduces frizz and adds shine to curly or wavy hair. It reveals a sweet Pure-Fume™ aroma with certified organic lemon, geranium, bergamot and orange.

Pro tips: for soft waves, apply to damp hair in small quantities, on sections of about 5cm. Distribute from lengths to ends, twist the strands and air-dry. To create bouncy waves with volume at the roots, apply the product to damp hair on lengths and ends; before sleeping, make braids starting from the roots. Untangle the hair with your fingers in the morning.

€32,50 - 200ml

For more information or to request images or samples please contact:

Marie Wauters ​
​mwauters@be.clinique.com

Download the press release here: