New Aveda Full Spectrum Permanent Vegan Treatment Hair Color
Launch in February 2022
Aveda’s next generation of permanent hair color has arrived with 96% naturally derived Full Spectrum Permanent Vegan Treatment Hair Color. This professional hair color features a new exclusive alkalizer technology, an expanded palette of customizable color, a specially developed pure-fume aroma, and a new 100% recycled aluminum tube.
Press release and visuals attched.
BE_Press Release_ Full Spectrum Permanent™ Vegan Treatment Hair Color - Trade Press Release.pdf
PDF - 318 Kb
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