Embargo (01/01/21) : Aveda Appoints Arizona Muse as Global Advocate for Sustainability

Arizona Muse is a world renowned fashion model and climate activist who has been the face of campaigns for some of the world’s most acclaimed brands. She devoted herself to the cause of environmental sustainability in 2016 after realizing that, as a model, she didn’t know where the clothes she was wearing and helping to sell came from. Since then, she has delved deep into self-education about the climate crisis we face, learning as much as she can and recently started applying this knowledge as a sustainability consultant, helping fashion brands transition into a regenerative future. Arizona also regularly sits on industry panels and at roundtable discussions, aiming to help solve fashion’s pollution and justice problems. As a stalwart of the industry, she acts as a bridge between the worlds of fashion and environmental activism, using her platform to educate, engage and take action for change.

Please find attached the press release, the campaign visuals and packshots. (EMBARGO: JANUARY 1, 2021)