Aveda Botanical Repair - Post summer treatment

3-layer hair repair regime with intensive strengthening masques that help reverse visible damage in just 2 minutes.

FIRST STOP: GO TO YOUR NEAREST AVEDA SALON FOR AN INTENSIVE REPAIR TREATMENT

Botanical repair™ professional service is an intensive treatment that strengthens and repairs 3 key layers of hair with powerful plant actives, leaving it 5X stronger3 and visibly shinier in as few as 10 minutes.

You can have it on its own, or with your next color appointment, because the Botanical repair™ professional treatment helps protect hair during a color service, leaving hair stronger, visibly revived, shiny and full of life.

To maintain professional results between visits, Aveda recommends using the Botanical repair™ retail system at home to help keep your hair strong and shiny between salon treatments.

BEGIN YOUR AT-HOME REPAIR ROUTINE: WITH BOTANICAL REPAIRTM STRENGTHENING SHAMPOO AND CONDITIONER

9 out of 10 women said their hair looked healthier and less damaged after using Botanical repair™ shampoo and conditioner.

Botanical repair™ strengthening shampoo: Strengthens and repairs damaged hair with plant powered 3-layer hair repair. Luxuriously cleanses and gently removes excess oil, product build-up and pollution. 94% naturally derived.

200ml - SRP €37

Botanical repair™ strengthening conditioner: Strengthens and repairs damaged hair with plant powered 3-layer hair repair. Conditions and instantly detangles helping minimize breakage, and leaves hair looking shiny and healthy. 98% naturally derived.

200ml - SRP €43.50

HELP REVERSE VISIBLE DAMAGE IN JUST 2 MINUTES: WITH OUR LIGHT AND RICH BOTANICAL REPAIR MASQUES

Leveraging the power of plants, the Botanical Repair Intensive Strengthening Masque instantly strengthens and builds bonds for super strong hair, transforming it after one use. The masques help reverse visible damage in just 2 minutes.

The masques are available in Light and Rich, for all hair types and textures.

The Light is ideal for fine to medium hair, offering weightless conditioning that will instantly revive hair that’s fallen victim to the summer elements.

The Rich is suited for medium to thick hair and features 2X more plant lipids with added butters to repair, strengthen and deeply condition thirsty hair.

Botanical repair™ intensive strengthening masque - light 98% naturally derived.

150ml - SRP €46

Botanical repair™ intensive strengthening masque - rich 94% naturally derived.

200ml - SRP €59.50

Top tip: Once a week, treat your hair to Aveda’s Botanical Repair Intensive Strengthening Masque. Concentrate the luxurious silken cream formula on your ends to restore and protect from damage due to heat styling, and exposure to summer sun, wind and saltwater. Leave in for 2-5 minutes before rinsing.

AFTER EACH WASH, GET INSTANTLY STRONGER HAIR WITH BOTANICAL REPAIR LEAVE-IN TREATMENT

The Botanical repair™ leave-in treatment repairs, prevents and protects against damage while building bonds at the core. It reduces breakage in just 1 use for instantly stronger hair.

Particularly great with heat styling or exposure to sun, this treatment protects against heat styling up to 230°C and drying effects of the sun. It also smooths and conditions leaving hair feeling soft with a luxurious slip.

99% naturally derived.

100ml - SRP €43.50

Top tip: apply to towel-dried damp hair, before brushing. Apply to mid-lengths and ends, then brush through after application.

REPAIR IN STYLE WITH NEW BOTANICAL REPAIR STYLING CREME

 

New Botanical Repair™ Bond Building Styling Creme builds bonds, provides flexible hold, and smooths frizz for up to 72 hours5.This multi-benefit styling cream adds flexible hold and smooths frizz while building bonds for repaired, stronger hair.

It strengthens and repairs from the inside out, while giving a smooth, lasting style. Hair is left feeling soft and smooth, while our bond-building molecule adds strength from within.

Botanical Repair™ Bond Building Styling Creme also protects hair from thermal damage up to 450°F.

150ml - SRP €37

Top tip: Formulated for all hair types and textures up to 3C, this luxe creme should be applied to damp, towel-dried hair prior to styling.

GO TO SLEEP WITH OUR FIRST INTENSIVE BOND-BUILDING SERUM TO TRANSFORM AND REPAIR HAIR OVERNIGHT

 

This award-winning overnight serum lets you wake up to visibly repaired hair. It is a lightweight, quick-absorbing serum that creates an invisible veil on hair, helping to prevent damage and friction during sleep, leaving hair stronger, deeply nourished and visibly revived.

This overnight serum builds bonds in the inner cortex of the hair strand, strengthening and repairing hair, and helping protect it from future damage. Formulated to work most effectively at night when hair is not exposed to external aggressors, this product provides 8 hours of uninterrupted hair repair.

The Botanical Repair™ Strengthening Overnight Serum also includes nangai oil, which helps attract separated ends back together, reducing the appearance of split ends by 84% in just one night.

99% naturally derived.

30ml - SRP €22

100ml - SRP €45

All products are available at the following points of sale: Aveda stores and Aveda.eu, Douglas and Douglas.be and in the Aveda hairdressing salons.

 

For further press information or images, please contact:

Marie Wauters - mwauters@be.clinique.com

Download the press release here:

BR POST SUMMER 2023 PRESS RELEASE BE.pdf

PDF - 5.8 Mb

 

 

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