AVEDA UNVEILS LIMITED-EDITION HOLIDAY CAPSULE COLLECTION WITH COUTURIER IRIS VAN HERPEN

MINNEAPOLIS, MN (OCTOBER 2023) – Aveda, the high-performance vegan hair care brand with a mission to care for the world, is proud to announce an exclusive, limited-edition collaboration in partnership with renowned Dutch fashion designer and couturier Iris van Herpen for Holiday 2023 – the first beauty collaboration of its kind for van Herpen. Combining the couturier’s avant-garde style with Aveda's commitment to sustainability, the capsule collection of limited-edition hair accessories and gift packaging emphasizes high style and high science, united by nature.

“This collection captures a future-forward vision for the holidays and embodies the limitless beauty of nature,” shares Iris van Herpen. “The visual inspiration of this collection was drawn from the relationships between living organisms and their physical environments in all its layers and nuances – a constant dialogue between nature and ourselves.”

While van Herpen’s couture designs are regularly seen on red carpets, in globally recognized films, and on runways around the world, she has also dressed models for hair shows led by Aveda’s Senior Vice President of Global Professional Artistry, Antoinette Beenders. Years of working together led to a genuine friendship that evolved into this formal holiday collaboration with artistry and craftmanship at its core.

THE LIMITED-EDITION LINEUP

The Aveda x Iris van Herpen Holiday collection includes three luxurious, limited-edition accessories: a hair cuff, hair pin set, and cosmetic pouch; along with beautifully designed gift packaging, all conceptualized by Iris van Herpen and created with sustainability at heart.

The Lagoon Nebula Hair Cuff was inspired by an interstellar cloud where stars are born, the Henosis Hair Pin Set embodies the Greek concept of oneness and union, and the Syntopia Cosmetic Pouch was inspired by a state of being where different species live together. The limited-edition gift set packaging draws inspiration from the natural world.

Lagoon Nebula Hair Cuff SRP €65

Henosis Hair Pin Set SRP €65

Syntopia Cosmetic Pouch SRPP €65

Available online only at Aveda.eu

In line with the brands’ sustainability values, the hair cuff and hair pins are made from recyclable gold tone brass, and the cosmetic pouch is made from 65% post-consumer recycled materials. The special-edition gift boxes, sleeves and other holiday gift packaging elements are made with FSC-certified recycled paper. These luxurious yet sustainability-minded gift boxes render wrapping paper unnecessary. In addition to their use as holiday gift packaging, recipients can reuse or display the gift boxes as miniature works of art. Each element of the limited-edition holiday collection gift packaging is also recyclable.

The global gift sets include a range of Aveda’s body care favorites as well as high-performance products and treatments from the brand’s Botanical Repair, Nutriplenish and Invati Advanced collections.

Botanical Repair Light: Shampoo 100ml + Conditioner 100ml + Masque Light 100ml

SRP €49 ​ ​

Botanical Repair Rich: Shampoo 100ml + Conditioner 100ml + Masque Rich 100ml

SRP €49 ​ ​

*Botanical Repair: Leave-In Treatment 100ml + Overnigh Serum 100ml*

SRP €69 ​ ​

Nutriplenish Light: Shampoo Light 100ml + Conditioner Light 100ml + Treatment Masque Light 100ml

SRP €49 ​ ​

Nutriplenish Deep: Shampoo Deep 100ml + Conditioner Deep 100ml + Treatment Masque Deep 100ml

SRP €49 ​ ​

*Nutriplenish: Leave-In Conditioner 200ml + Overnight Serum 100ml*

SRP €69 ​

Invati Hero Trio: Shampoo light 100ml + Conditioner 100ml + Scalp Revitalizer 30ml

SRP €49 ​ ​

Hand & Food Relief: Hand Relief™ 125ML + Hand Relief™ 40ML + Foot Relief™125ML + Foot Relief™ 40ml

SRP €65 ​ ​

Hand Relief Iconic Trio: Hand Relief™ w/ Shampure™ Aroma 40ml +

w/ Rosemary Mint Aroma 40ml +

w/ Cherry Almond Aroma 40ml

SRP €28 ​ ​

Moisture Travel Trio: Hand Relief™ 40ml + Foot Relief™ 40ML + Lip Saver

SRP €35 ​ ​

AVAILABILITY

The Aveda x Iris van Herpen limited-edition holiday collection is available as from October in the Aveda store in Antwerp and online at Aveda.eu, Douglas.be, Debijenkorf.be, Salontopper.be and in partner Aveda Salons.

* Available only: online Douglas.be, partner Salons and Aveda store in Antwerp.

Download the press release and packshots here: