Aveda: Now 100% Vegan

January 1, 2021 - Aveda is 100% Vegan. Aveda, the high performance, plant-powered hair care brand with a mission of care, has today announced a new milestone in the brand’s sustainability journey: all of its hair care, hair color, body care, makeup and aroma products are now 100% vegan. Aveda has been cruelty-free since the brand was founded in 1978 and was largely vegan with the exception of some products that contained honey, beeswax and beeswax-derived ingredients. Today, all products, globally, available on Aveda.eu, in Aveda partner salons and in Aveda Experience Centers are now 100% vegan!

Please find attached the press release, the campaign visuals and packshots.

(EMBARGO: JANUARY 1, 2021)