Aveda Launches New Vegan Nutriplenish Styling Treatment Foam

Launch in July 2022

Aveda, the high- performance hair care brand with a mission to care for the world, has introduced the latest in nutrient-powered hair hydration: 94% naturally derived, vegan Nutriplenish™ Styling Treatment Foam. Powered by a superfood complex, this nutrient-rich styling foam delivers luxurious hydration, natural shine and soft hold. The nourishing formula of Nutriplenish™ Styling Treatment Foam conditions and softens hair without stiffness or build-up, and helps fight frizz and fly-aways. This hydrating hair foam is designed to work best for those with all textures of medium to thick, dry hair.

Nutriplenish™ Styling Treatment Foam is supercharged with superfoods, including omega-5 rich organic pomegranate seed oil, mango butter and organic coconut oil, which delivers intense hydration and natural shine. The breakthrough formula combines the power of a treatment with conditioning superfoods and the benefits of a high performance styling foam. Nutriplenish™ Styling Treatment Foam can be used to maintain or set styles, and provides thermal protection against heat styling.

 

Stylist Tip: Nutriplenish™ Styling Treatment Foam is perfect for wet sets, wraps and twist outs for those with textured hair.

 

BE_FY23 Nutriplenish Styling Treatment Foam Press Release.pdf

PDF - 240 Kb

Marie Wauters

Corporate Communications Manager, The Estée Lauder Companies

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