Aveda Launches New Nutriplenish™ Overnight Serum
Available as of May 2023
Aveda Launches New Nutriplenish™ Overnight Serum that Increases Hair Hydration by 2X in One Night[1]
Aveda, the high-performance vegan hair care brand with a mission to care for the world, has launched the new Nutriplenish™ Hydrating Overnight Serum, the latest treatment to join the brand’s award-winning Nutriplenish™ Collection. The silicone-free, 99% naturally derived2 formula increases hair hydration by 56%1and replenishes lipids in just one night.
Nutriplenish™ Hydrating Overnight Serum is a lightweight, "pillow-proof" formula that absorbs into hair instantly, providing 8 hours of continuous hydration that results in hair that is both replenished and manageable. Created with a nutrient-rich superfood complex made with mango butter, organic coconut oil and organic pomegranate oil, the formula creates an invisible layer of power-packed nutrients for hair, restoring hydration to dry, brittle strands overnight.
Available in 100ml for €45 as from May 2023.
1 Based on lab testing on tresses.
Download the press release here:
FY23 Aveda Nutriplenish Overnight Serum Press Release FINAL BELUX.pdf
PDF - 276 Kb