Aveda joins Stella McCartney X Adidas in Los Angeles to kick off the Spring Summer 2023 Collection

Aveda, the high-performance hair care brand with a mission to care for the world partnered with Stella McCartney to celebrate the launch of the Stella McCartney x Adidas Spring Summer 2023 collection at the iconic Henson Recording Studios in Los Angeles, California. The Aveda artist team, led by Antoinette Beenders, styled models, influencers and performers including the LA Roller Girls and Beth Ditto.

Get the Look – LA Roller Girls

To achieve the “athletic hair” look, Antoinette and team created individualized looks for each roller-skater all dressed in Stella McCartney x Adidas. First they ensured hair was in top condition by incorporating and treating with Aveda Nutriplenish™ Leave-In Conditioner* or Aveda Botanical Repair™ Bond-Building Styling Crème** dependent on hair type. Hair was uniquely styled to each roller-skater and pulled back; laces from the Stella McCartney x Adidas collection were embedded and accessorized throughout braids and twists. *Available in all Aveda selling points and aveda.eu Belgium: €10 for 30ml and €42 for 200ml Luxemburg: €9,5 for 30 ml and €40,5 for 200ml **Available as of March 2023 in all Aveda selling points and aveda.eu Belgium: €10 for 30ml and €37 for 200ml Luxemburg: €9,67 for 30 ml and €35,78 for 200ml

Party Guest Looks

The Aveda artistic team also styled guests backstage for the event including Scout Willis, Jamie Xie, Esther McGregor, Clara McGregor, Dylan Mulvaney, Truly Young, Grace Brinkly, Isha Punja and Jessica Skye.

Download the press release here: