Aveda is Now Leaping Bunny Approved

Aveda, the high-performance, vegan hair care brand that has opposed animal testing since its founding in 1978, today announced that it has been approved under the Cruelty Free International Leaping Bunny Program. To obtain Leaping Bunny approval, Cruelty Free International has verified that Aveda does not conduct or commission animal tests for its products, raw materials, and ingredients. The brand underwent a rigorous, multi year review process with Cruelty Free International to verify that its suppliers and manufacturers comply with all Leaping Bunny criteria for its products and ingredients. To maintain approval under the Leaping Bunny Program, Aveda will be audited every 12 months by Cruelty Free International to ensure continued compliance.

“Aveda was founded on the principle to care for the world we live in, and this includes always being opposed to animal testing,” said Barbara De Laere, Aveda’s Global Brand President. “We have been a leader in sustainability for more than 40 years, and we are proud to underscore this commitment to our planet with our Cruelty Free International Leaping Bunny approval, the internationally-recognizable gold standard.”

Please find all details in the press release.