Aveda and X-pression collaboration
Aveda's first ever guest artist collaboration with world renowned artists X-presion
Celebrating X-pression’s world class artistry merged with Aveda’s elite custom hair color, the Spring 2022 Collection introduces a new technique.
Aveda announces its first ever guest artist collaboration with world renowned artists and IHA’s International Artistic Team of the year, X-presion. Formed by three young entrepreneurs from Madrid, Marco Antonio Restrepo, Jorge Cáncer and Jose Luis Almendral, X-presion is known for developing cutting edge techniques through a mix of different artistic disciplines, material, and concepts. Their first collection for Aveda, Graphic Organic, celebrates their signature graphic style while incorporating shapes and patterns from nature.
Graphic Organic delivers an Aveda-exclusive technique designed to inspire and educate and ultimately translate to a unique color look that anyone can wear. With a mutual appreciation of artistry and shared ideals, the partnership between Aveda and X-presion formed naturally: “Our like-minded values with Aveda around balance, wellness and artistry made it an obvious match. We were excited to work on this project and now to share it with the world, ”the X-presion team said.
All information in press release.
